Research output per year
Research output per year
Search results
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2024
Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract
Kaplan, B. & Wright, S., 2024, Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24. Academy of Marketing Science (AMS)Research output: Chapter in Book/Report/Conference proceeding › Extended Abstract
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Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction
Kaplan, B. & Khamitov, M., 2024, AMA Winter Academic Conference Proceedings. American Marketing Association (AMA), Vol. 35. p. 123-125 3 p.Research output: Chapter in Book/Report/Conference proceeding › Extended Abstract
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2022
Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis
Kaplan, B. & Miller, E. G., May 2022, AMA Winter Academic Conference Proceedings. American Marketing Association (AMA), Vol. 33. p. 751-753 3 p.Research output: Chapter in Book/Report/Conference proceeding › Extended Abstract › peer-review