Personal profile
See full bio
Professional Qualifications, Certifications, and Licenses
- Certified Associate in Project Management (CAPM)
Professional Organizations
- Committee member, American Council on Consumer Interests (ACCI) International Committee
Previous employer
- Florida International University
- Johnson & Wales University
- Southern Connecticut State University
- University of Massachusetts Amherst
Awards and Honors
- Scholarship and Creative Activities Award, Lynn University, 2022-2023
- Consortium Fellow, Academy of Marketing Science Doctoral Consortium, New Orleans, 2018
- Harold E. Hardy Award Winner, University of Massachusetts Amherst, Marketing Department, 2017
- Consortium Fellow, Marketing & Public Policy Doctoral Consortium, California Polytechnic State University, 2016
Related documents
Education/Academic qualification
Marketing, Ph.D., University of Massachusetts, Amherst
2015 → 2019
Business Administration and Management, M.B.A., Nova Southeastern University
2009 → 2012
Global and International Affairs, B.A., Bilkent University
2004 → 2009
Global and International Affairs, B.S., State University of New York (SUNY) Binghamton
2004 → 2008
Research Interests
- Artificial Intelligence (in the context of trust and fairness)
- Consumer Religiosity and Consumer Trust
- Brand Recognition, Brand Awareness
- Consumers’ Judgment and Decision-Making Process
- Prosocial Behavior, Green and Sustainable Marketing
- Marketing
- Consumer Behavior
- Marketing Research
- Consumer well-being
- Emotion
- Religiosity
- Self-concept
- Social Media
Disciplines
- Marketing
- Family and Consumer Sciences
- Behavioral Economics
- Management Sciences and Quantitative Methods
- Sales and Merchandising
- Technology and Innovation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions
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Call Me by My Name: The Influence of AI Naming on Consumer Responses
Kaplan, B. & Minton, E. A., Feb 13 2026.Research output: Contribution to conference › Paper
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Enhancing Consumer Responses to Misshapen Produce: Leveraging Awe to Promote Sustainability
Kaplan, B., Benoit, I. D. & Miller, E. G., Oct 16 2025, (E-pub ahead of print) In: Journal of Consumer Marketing.Research output: Contribution to journal › Article › peer-review
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Who Prices the Beef? When to Use AI vs. Employee Dynamic Pricing Sources
Kaplan, B., Oct 11 2025.Research output: Contribution to conference › Conference session
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Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire For Self-Gifting
Kaplan, B. (Presenter) & Wright, S., May 22 2024.Research output: Contribution to conference › Paper
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Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract
Kaplan, B. & Wright, S., 2024, In: Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24.Research output: Contribution to journal › Meeting abstract › peer-review
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Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction
Kaplan, B. & Khamitov, M., 2024, In: AMA Winter Academic Conference Proceedings 2024. 35, p. 123-125 3 p.Research output: Contribution to journal › Meeting abstract › peer-review
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Hey There, My Name is …? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction
Kaplan, B. (Presenter) & Khamitov, M., Feb 24 2024.Research output: Contribution to conference › Paper
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Shades of Awe: The Role of Awe in Consumers' Pro-environmental Behavior
Kaplan, B., Miller, E. G. & Iyer, E. S., Mar 10 2024, In: Journal of Consumer Behaviour. 23, 2, p. 540-555 16 p.Research output: Contribution to journal › Article › peer-review
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Artificial Hesitation: The Influence of Religion on Consumers’ Evaluations of Brands Using AI
Minton, E. A., Kaplan, B. (Presenter) & Cabano, F. G., Feb 6 2023.Research output: Contribution to conference › Paper
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How to Spot a Lying Consumer: Exploring Consumer Misrepresentation in Real and Virtual Environments
Kaplan, B. (Presenter), May 16 2023.Research output: Contribution to conference › Paper
Awards
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Scholarship and Creative Activities Award, Lynn University, 2022-2023
Kaplan, B. (Recipient), Mar 16 2023
Prize: Lynn University Awards › Scholarship and Creative Activities Award