Personal profile
See full bio
Education/Academic qualifications
Bachelor, Automotive Engineering, Jilin University
M.B.A., Saint Leo University
D.B.A., Nova Southeastern University
Areas of Scholarship
- Multinational enterprise's (MNE) global strategy
- National trading policies and international trading
- Cultural impact on international negotiations
Previous employer
- Tenured associate professor and chair of the International Education Committee at the University of Wisconsin-Platteville
- Quality engineer for VW and Audi
- FAW's Regional manager in Africa and the Middle East for six years. During his tenure, Victor adeptly negotiated and concluded a joint venture between Toyota and FAW, rising to become the VP of the newly formed JV company.
Awards and Honors
- Extraordinary Ability in Global Business, United States Citizenship and Immigration Services (USCIS)
- Highly Commended Paper award, Journal of Management History
- President’s Faculty Research and Development grant, Nova Southeastern University
- Best Student Paper, Academy of International Business-Southeast
- Freeman Grant: Full scholarship for MBA
Related documents
Research Interests
- Multinational enterprise's (MNE) global strategy
- National trading policies
- International trading
- Cultural impact on international negotiations
Disciplines
- Business Administration, Management, and Operations
- International Business
- Marketing
- Finance and Financial Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Beyond the Lecture Hall: Co-creating the Future Workforce in the Age of AI
Lian, V. Y., Nov 21 2025.Research output: Contribution to conference › Keynote Address
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Breaking Boundaries: The Role of Trust in Linking Organizations
Lian, V. Y., Sims, R. L. & Gong, B., Nov 24 2025.Research output: Contribution to conference › Paper
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Market Performance Implications of Modularization: Evidence from Global Auto Firms Operating in China
Seyoum, B. & Lian, Y., Jun 15 2018, In: International Business Review (IBR). 27, 4, p. 852-866 15 p.Research output: Contribution to journal › Article › peer-review
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Culture in the PRC: The Role in FDI and Its Evolution
Venero, R. J. & Lian, V., 2016, Managerial Strategies and Practice in the Asian Business Sector. Aung, U. Z. M. & Ordóñez de Pablos, P. (eds.). Hershey, PA: IGI Global Scientific Publishing , p. 46-58 13 p. (Advances in Human Resources Management and Organizational Development (AHRMOD)).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Modularization (MD) and IT in Auto Industry: An Empirical Study in PRC
Lian, V. & Weisfeld-Spolter, S., 2015, Organizational Innovation and IT Governance in Emerging Economies. Zhao, J., Ordóñez de Pablos, P. & Tennyson, R. D. (eds.). Hershey, PA: IGI Global Scientific Publishing , p. 21-45 25 p. (Advances in Human Resources Management and Organizational Development (AHRMOD) ).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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The Role of Culture in FDI in the PRC: Implications for HR Practitioners, and Managers
Venero, R. J. & Lian, Y., Jan 2014, In: International Journal of Asian Business and Information Management (IJABIM). 5, 1, p. 37-45 9 p.Research output: Contribution to journal › Article › peer-review
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Examining the Work of Mary Parker Follett Through the Lens of Critical Biography
Gibson, J. W., Chen, W., Henry, E., Humphreys, J. & Lian, Y., Sep 23 2013, In: Journal of Management History. 19, 4, p. 441-458 18 p.Research output: Contribution to journal › Article › peer-review
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Internationalization Strategies of Chinese Pharmaceutical Firms
Li, X., Lian, Y. & Zhao, J., Oct 2013, In: International Journal of Asian Business and Information Management (IJABIM). 4, 4, p. 35-47 13 p.Research output: Contribution to journal › Article › peer-review
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Modularization (MD) and Its Impact on the Chinese Auto Industry
Lian, V., 2013, Davie, FL: Nova Southeastern University. 160 p.Research output: Student Projects › Doctoral Dissertation
Open Access -
Task and Relationship Orientation of Chinese Students and Managers in the Automotive Industry
Mujtaba, B. G., Cai, H., Lian, Y. & Ping, H., Oct 7 2013, In: Journal of Technology Management in China. 8, 3, p. 142-154 13 p.Research output: Contribution to journal › Article › peer-review
Activities
- 1 Participation in conference
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Quantum Beach 2025
Burnstine, A. (Participant), Antoniou, G. (Participant), Peroni, M. (Participant), Good, R. (Participant), Lian, V. Y. (Participant), Andre, S. (Participant), Ramsey, E. B. (Participant) & Ghattas, R. G. (Participant)
Oct 8 2025Activity: Participating in or organizing an event › Participation in conference
Press/Media
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College of Business and Management members attend Quantum Beach conference
Good, R., Peroni, M., Ramsey, E. B., Burnstine, A., Antoniou, G., Ghattas, R. G., Andre, S. & Lian, V. Y.
10/13/25
1 Media contribution
Press/Media: Public Engagement Activities