A Text Mining Segmentation Approach to Understand the Role of Privacy (or Lack of) in Consumers’ Lives

Research output: Contribution to conference › Poster

Original language	American English
State	Published - Jun 2018
Externally published	Yes
Event	AMA Marketing & Public Policy Conference (MPPC) - Fisher College of Business at Ohio State University, Columbus, United States Duration: Jun 7 2018 → Jun 9 2018

Conference	AMA Marketing & Public Policy Conference (MPPC)
Country/Territory	United States
City	Columbus
Period	6/7/18 → 6/9/18

Access to Document

@conference{49fdd0a790df4b0b87d761f69b06a0e4,

title = "A Text Mining Segmentation Approach to Understand the Role of Privacy (or Lack of) in Consumers{\textquoteright} Lives",

author = "Milne, \{George R.\} and \{Villarroel Ordenes\}, Francisco and Slepchuck, \{Alec N.\} and Begum Kaplan-Oz",

year = "2018",

month = jun,

language = "American English",

note = "AMA Marketing \& Public Policy Conference (MPPC) ; Conference date: 07-06-2018 Through 09-06-2018",

}