Activating Learning with AI: Early Evidence from Undergraduate Sports Management Courses

Sherry Andre

Activating Learning with AI: Early Evidence from Undergraduate Sports Management Courses

Sherry Andre

Sports Management

Research output: Contribution to conference › Conference session

Abstract

Presented research at the GSBA Conference on integrating AI into undergraduate sport management courses to enhance student engagement, critical thinking, and applied learning. The session shared early evidence on how AI can support skill development, improve classroom experiences, and better prepare students for careers in the evolving sport industry.

Original language	American English
State	Published - Feb 12 2026
Event	Global Sport Business Association (GSBA) Conference: Ideas in Motion - Duration: Feb 9 2026 → Feb 12 2026

Conference

Conference	Global Sport Business Association (GSBA) Conference
Abbreviated title	GSBA2026
Period	2/9/26 → 2/12/26

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Access to Document

Cite this

@conference{75e59766ce554e78806916534b4e5180,

title = "Activating Learning with AI: Early Evidence from Undergraduate Sports Management Courses",

abstract = "Presented research at the GSBA Conference on integrating AI into undergraduate sport management courses to enhance student engagement, critical thinking, and applied learning. The session shared early evidence on how AI can support skill development, improve classroom experiences, and better prepare students for careers in the evolving sport industry.",

author = "Sherry Andre",

year = "2026",

month = feb,

day = "12",

language = "American English",

note = "Global Sport Business Association (GSBA) Conference : Ideas in Motion, GSBA2026 ; Conference date: 09-02-2026 Through 12-02-2026",

}

TY - CONF

T1 - Activating Learning with AI: Early Evidence from Undergraduate Sports Management Courses

AU - Andre, Sherry

PY - 2026/2/12

Y1 - 2026/2/12

N2 - Presented research at the GSBA Conference on integrating AI into undergraduate sport management courses to enhance student engagement, critical thinking, and applied learning. The session shared early evidence on how AI can support skill development, improve classroom experiences, and better prepare students for careers in the evolving sport industry.

AB - Presented research at the GSBA Conference on integrating AI into undergraduate sport management courses to enhance student engagement, critical thinking, and applied learning. The session shared early evidence on how AI can support skill development, improve classroom experiences, and better prepare students for careers in the evolving sport industry.

M3 - Conference session

T2 - Global Sport Business Association (GSBA) Conference

Y2 - 9 February 2026 through 12 February 2026

ER -