Abstract
This presentation explores how artificial intelligence (AI) is revolutionizing the theme park industry by creating personalized and interactive experiences for guests. While AI opens up exciting new possibilities, it also presents complex intellectual property (IP) challenges, as the current legal system, designed for human creativity, isn’t equipped to address AI's role in creating new inventions and experiences. Key issues include patents for AI-generated inventions, copyrighting AI-created content, and protecting proprietary technologies. Examples from Disney and Universal, highlight how industry leaders navigate these challenges and offers recommendations for updating IP laws to better reflect AI’s growing role in the creative process.
| Original language | American English |
|---|---|
| State | Published - Nov 22 2024 |
| Event | Themed Experience and Attractions Academic Symposium (TEAAS), at the International Association of Amusement Parks and Attractions (IAAPA) Expo - Orlando, United States Duration: Nov 22 2024 → Nov 22 2024 |
Conference
| Conference | Themed Experience and Attractions Academic Symposium (TEAAS), at the International Association of Amusement Parks and Attractions (IAAPA) Expo |
|---|---|
| Abbreviated title | TEAAS |
| Country/Territory | United States |
| City | Orlando |
| Period | 11/22/24 → 11/22/24 |
Bibliographical note
Wendy Wallberg, associate professor in the College of Business and Management, presented at the Themed Experience and Attractions Academic Society's Symposium with the support of the International Association of Amusement Parks and Attractions Expo.Wallberg's presentation, "AI in Theme Park Innovation: Navigating Intellectual Property Challenges in the Creation of Immersive Experiences," examined how artificial intelligence (AI) enhances the theme park industry through interactive, personalized guest experiences. She addressed legal intellectual property challenges surrounding AI, including patents, copyrights and proprietary technology.
Wallberg cited examples from Disney and Universal, offering solutions for updating intellectual property laws to account for AI's growing role in the creative process.