Abstract
This study examines the learning outcomes of an applied real life project on undergraduate students’ knowledge, skill and personal development and the differences in learning outcomes of an applied project between senior and sophomore-junior students’ outcomes. From five upper-level, undergraduate Marketing courses, a sample of 143 students (51 seniors and 92 sophomore and junior students) participated. The findings are that while not significant, seniors did have greater personal development, skills, knowledge and overall/total learning outcomes than the sophomore and junior students.
| Original language | American English |
|---|---|
| Number of pages | 5 |
| Journal | Academic and Business Research Institute International (AABRI) Conference Proceedings - Orlando 2012 |
| State | Published - Jan 2012 |
| Event | Academic and Business Research Institute International (AABRI) Conference - Orlando 2012 - Orlando, United States Duration: Jan 5 2012 → Jan 7 2012 |