Are We "Pinocchios" or "Robin Hoods" in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior

^*Corresponding author for this work

Research output: Contribution to journal › Meeting abstract › peer-review

Abstract

This research explores the impact of awe on consumers’ lying behavior.

Original language	American English
Pages (from-to)	CPB-58-CPB-59
Number of pages	2
Journal	AMA Winter Academic Conference Proceedings 2020
Volume	31
State	Published - 2020
Externally published	Yes

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title = "Are We {"}Pinocchios{"} or {"}Robin Hoods{"} in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior",

abstract = "This research explores the impact of awe on consumers{\textquoteright} lying behavior.",

author = "Begum Kaplan and Miller, \{Elizabeth G.\}",

year = "2020",

language = "American English",

volume = "31",

pages = "CPB--58--CPB--59",

journal = "AMA Winter Academic Conference Proceedings 2020",

publisher = "American Marketing Association (AMA)",

}

TY - JOUR

T1 - Are We "Pinocchios" or "Robin Hoods" in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior

AU - Kaplan, Begum

AU - Miller, Elizabeth G.

PY - 2020

Y1 - 2020

N2 - This research explores the impact of awe on consumers’ lying behavior.

AB - This research explores the impact of awe on consumers’ lying behavior.

UR - https://research.ebsco.com/linkprocessor/plink?id=11a4422b-5b15-3168-8e4a-c60dba6a8d48

UR - https://lynn.on.worldcat.org/oclc/8643825177

M3 - Meeting abstract

VL - 31

SP - CPB-58-CPB-59

JO - AMA Winter Academic Conference Proceedings 2020

JF - AMA Winter Academic Conference Proceedings 2020

ER -