Are We "Pinocchios" or "Robin Hoods" in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior

Begum Kaplan; Elizabeth G. Miller

Are We "Pinocchios" or "Robin Hoods" in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior

Begum Kaplan^*
, Elizabeth G. Miller

^*Corresponding author for this work

University of Massachusetts, Amherst

Research output: Contribution to conference › Paper

Original language	American English
State	Published - Feb 2020
Externally published	Yes
Event	American Marketing Association (AMA) Winter Academic Conference - San Diego, United States Duration: Feb 14 2020 → Feb 16 2020

Conference

Conference	American Marketing Association (AMA) Winter Academic Conference
Abbreviated title	AMA Winter 2020
Country/Territory	United States
City	San Diego
Period	2/14/20 → 2/16/20

Bibliographical note

Presented as a Competitive Paper at the 2020 American Marketing Association (AMA) Winter Academic Conference.

Keywords

Competitive Paper

Access to Document

https://spiral.lynn.edu/facpubs/2114

Are We "Pinocchios" or "Robin Hoods" in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior
Kaplan, B. & Miller, E. G., 2020, In: AMA Winter Academic Conference Proceedings 2020. 31, p. CPB-58-CPB-59 2 p.
Research output: Contribution to journal › Meeting abstract › peer-review

Cite this

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title = "Are We {"}Pinocchios{"} or {"}Robin Hoods{"} in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior",

keywords = "Competitive Paper",

author = "Begum Kaplan and Miller, \{Elizabeth G.\}",

note = "Presented as a Competitive Paper at the 2020 American Marketing Association (AMA) Winter Academic Conference.; American Marketing Association (AMA) Winter Academic Conference, AMA Winter 2020 ; Conference date: 14-02-2020 Through 16-02-2020",

year = "2020",

month = feb,

language = "American English",

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TY - CONF

T1 - Are We "Pinocchios" or "Robin Hoods" in the Marketplace? The Impact of Awe on Consumers' Morality and Prosocial Lying Behavior

AU - Kaplan, Begum

AU - Miller, Elizabeth G.

N1 - Presented as a Competitive Paper at the 2020 American Marketing Association (AMA) Winter Academic Conference.

PY - 2020/2

Y1 - 2020/2

KW - Competitive Paper

M3 - Paper

T2 - American Marketing Association (AMA) Winter Academic Conference

Y2 - 14 February 2020 through 16 February 2020

ER -