Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

Begum Kaplan^*, Scott Wright

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Extended Abstract

Original language	American English
Title of host publication	Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24
Publisher	Academy of Marketing Science (AMS)
State	Published - 2024

Access to Document

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title = "Awe and Self-Gifting: How Feelings of Awe Reduces Consumers{\textquoteright} Desire for Self-Gifting: An Abstract",

author = "Begum Kaplan and Scott Wright",

year = "2024",

language = "American English",

booktitle = "Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24",

publisher = "Academy of Marketing Science (AMS)",

}

Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract. / Kaplan, Begum; Wright, Scott.
Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24. Academy of Marketing Science (AMS), 2024.

Research output: Chapter in Book/Report/Conference proceeding › Extended Abstract

TY - CHAP

T1 - Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

AU - Kaplan, Begum

AU - Wright, Scott

PY - 2024

Y1 - 2024

M3 - Extended Abstract

BT - Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

PB - Academy of Marketing Science (AMS)

ER -