Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

Begum Kaplan; Scott Wright

Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

Begum Kaplan^*
, Scott Wright

^*Corresponding author for this work

Marketing

Providence College

Research output: Contribution to journal › Meeting abstract › peer-review

Original language	American English
Journal	Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24
State	Published - 2024

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International Research & Scholarship

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http://spiral.lynn.edu/facpubs/1960

1 Paper

Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire For Self-Gifting
Kaplan, B. (Presenter) & Wright, S., May 22 2024.
Research output: Contribution to conference › Paper

Cite this

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title = "Awe and Self-Gifting: How Feelings of Awe Reduces Consumers{\textquoteright} Desire for Self-Gifting: An Abstract",

author = "Begum Kaplan and Scott Wright",

year = "2024",

language = "American English",

journal = "Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22{\textendash}24",

publisher = "American Marketing Association (AMA)",

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TY - JOUR

T1 - Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

AU - Kaplan, Begum

AU - Wright, Scott

PY - 2024

Y1 - 2024

M3 - Meeting abstract

JO - Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

JF - Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

ER -

Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

Organization custom fields

Access to Document

Research output

Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire For Self-Gifting

Cite this