Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

^*Corresponding author for this work

Research output: Contribution to journal › Meeting abstract › peer-review

Original language	American English
Journal	Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24
State	Published - 2024

Organization custom fields

@article{272748cda6f544bd8d22a2f8f9255051,

title = "Awe and Self-Gifting: How Feelings of Awe Reduces Consumers{\textquoteright} Desire for Self-Gifting: An Abstract",

author = "Begum Kaplan and Scott Wright",

year = "2024",

language = "American English",

journal = "Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24",

publisher = "American Marketing Association (AMA)",

}

TY - JOUR

T1 - Awe and Self-Gifting: How Feelings of Awe Reduces Consumers’ Desire for Self-Gifting: An Abstract

AU - Kaplan, Begum

AU - Wright, Scott

PY - 2024

Y1 - 2024

M3 - Meeting abstract

JO - Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

JF - Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24

ER -