Call Me by My Name: The Influence of AI Naming on Consumer Responses

Begum Kaplan; Elizabeth A. Minton

Call Me by My Name: The Influence of AI Naming on Consumer Responses

Begum Kaplan
, Elizabeth A. Minton

Marketing

University of Wyoming

Research output: Contribution to conference › Paper

Original language	American English
State	Published - Feb 13 2026
Event	American Marketing Association (AMA) Winter Academic Conference: Bridging at the Frontiers: Marketing for a World in Transition - Madrid Marriott Auditorium Hotel & Conference Center, Madrid, Spain Duration: Feb 9 2026 → Feb 15 2026

Conference

Conference	American Marketing Association (AMA) Winter Academic Conference
Abbreviated title	AMA2026
Country/Territory	Spain
City	Madrid
Period	2/9/26 → 2/15/26

Bibliographical note

Presented as a Competitive Paper at the 2026 American Marketing Association (AMA) Winter Academic Conference.
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Session: AI and Technology | Identity, Personalization, and the Self, Organized by: Prof. Sreejesh S

Access to Document

http://spiral.lynn.edu/facpubs/2332

Cite this

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title = "Call Me by My Name: The Influence of AI Naming on Consumer Responses",

author = "Begum Kaplan and Minton, \{Elizabeth A.\}",

note = "Presented as a Competitive Paper at the 2026 American Marketing Association (AMA) Winter Academic Conference. --------------------------------------------------- Session: AI and Technology | Identity, Personalization, and the Self, Organized by: Prof. Sreejesh S; American Marketing Association (AMA) Winter Academic Conference : Bridging at the Frontiers: Marketing for a World in Transition , AMA2026 ; Conference date: 09-02-2026 Through 15-02-2026",

year = "2026",

month = feb,

day = "13",

language = "American English",

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TY - CONF

T1 - Call Me by My Name: The Influence of AI Naming on Consumer Responses

AU - Kaplan, Begum

AU - Minton, Elizabeth A.

N1 - Presented as a Competitive Paper at the 2026 American Marketing Association (AMA) Winter Academic Conference. --------------------------------------------------- Session: AI and Technology | Identity, Personalization, and the Self, Organized by: Prof. Sreejesh S

PY - 2026/2/13

Y1 - 2026/2/13

M3 - Paper

T2 - American Marketing Association (AMA) Winter Academic Conference

Y2 - 9 February 2026 through 15 February 2026

ER -