Chasing the Fame: Investing on Brand Equity

Wei Feng, Robert W. Reich, Ye Sheng

Research output: Contribution to conference › Paper

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Original languageAmerican English
StatePublished - Mar 2017
EventAcademy of Business Research (ABR) Spring 2017 Conference - New Orleans, United States
Duration: Mar 22 2017 → Mar 24 2017

Conference

ConferenceAcademy of Business Research (ABR) Spring 2017 Conference
Country/TerritoryUnited States
CityNew Orleans
Period3/22/17 → 3/24/17
OtherMarch 22-24

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