Chasing the Fame: Investing on Brand Equity

  • Wei Feng
  • , Robert W. Reich
  • , Ye Sheng

Research output: Contribution to conference › Paper

6 Downloads (Pure)
Original languageAmerican English
StatePublished - Mar 2017
EventAcademy of Business Research (ABR) Spring 2017 Conference - New Orleans, United States
Duration: Mar 22 2017 → Mar 24 2017

Conference

ConferenceAcademy of Business Research (ABR) Spring 2017 Conference
Country/TerritoryUnited States
CityNew Orleans
Period3/22/17 → 3/24/17
OtherMarch 22-24

Access to Document

    Cite this