Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Begum Kaplan; Elizabeth G. Miller

Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Begum Kaplan, Elizabeth G. Miller

Marketing

University of Massachusetts, Amherst

Research output: Contribution to conference › Paper

Original language	American English
State	Published - Feb 10 2022
Event	American Marketing Association (AMA) Winter Academic Conference - Las Vegas, United States Duration: Feb 10 2022 → Feb 20 2022

Conference

Conference	American Marketing Association (AMA) Winter Academic Conference
Abbreviated title	AMA Winter
Country/Territory	United States
City	Las Vegas
Period	2/10/22 → 2/20/22

Bibliographical note

*Begum Kaplan and Elizabeth G. Miller, “Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crises”, presented as a Competitive Paper at American Marketing Association Winter Academic Conference 2022, (extended abstract published).

Keywords

Competitive Paper

Access to Document

http://spiral.lynn.edu/facpubs/1149

1 Extended Abstract

Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis
Kaplan, B. & Miller, E. G., May 2022, AMA Winter Academic Conference Proceedings. American Marketing Association (AMA), Vol. 33. p. 751-753 3 p.
Research output: Chapter in Book/Report/Conference proceeding › Extended Abstract › peer-review

Cite this

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title = "Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis",

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note = "*Begum Kaplan and Elizabeth G. Miller, “Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crises”, presented as a Competitive Paper at American Marketing Association Winter Academic Conference 2022, (extended abstract published).; American Marketing Association (AMA) Winter Academic Conference, AMA Winter ; Conference date: 10-02-2022 Through 20-02-2022",

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T2 - American Marketing Association (AMA) Winter Academic Conference

Y2 - 10 February 2022 through 20 February 2022

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