Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Begum Kaplan; Elizabeth G. Miller

Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Begum Kaplan^*, Elizabeth G. Miller

^*Corresponding author for this work

Marketing

University of Massachusetts, Amherst

Research output: Chapter in Book/Report/Conference proceeding › Extended Abstract › peer-review

Abstract

In this research, we focus on victim crisis which is the area that has received the least attention in the literature but is most relevant to recent current events and we analyzed ten companies’ posts on Twitter during times of the covid-19 pandemic by examining linguistic style, specifically focusing on the use of personal pronouns and informative content.

Original language	American English
Title of host publication	AMA Winter Academic Conference Proceedings
Publisher	American Marketing Association (AMA)
Pages	751-753
Number of pages	3
Volume	33
State	Published - May 2022

Keywords

Competitive Paper
crises
consumer-brand engagement
linguistic analysis
victim crisis

Access to Document

http://spiral.lynn.edu/facpubs/1150

Cite this

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title = "Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis",

abstract = "In this research, we focus on victim crisis which is the area that has received the least attention in the literature but is most relevant to recent current events and we analyzed ten companies{\textquoteright} posts on Twitter during times of the covid-19 pandemic by examining linguistic style, specifically focusing on the use of personal pronouns and informative content.",

keywords = "Competitive Paper, crises, consumer-brand engagement, linguistic analysis, victim crisis",

author = "Begum Kaplan and Miller, {Elizabeth G.}",

year = "2022",

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language = "American English",

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AU - Kaplan, Begum

AU - Miller, Elizabeth G.

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N2 - In this research, we focus on victim crisis which is the area that has received the least attention in the literature but is most relevant to recent current events and we analyzed ten companies’ posts on Twitter during times of the covid-19 pandemic by examining linguistic style, specifically focusing on the use of personal pronouns and informative content.

AB - In this research, we focus on victim crisis which is the area that has received the least attention in the literature but is most relevant to recent current events and we analyzed ten companies’ posts on Twitter during times of the covid-19 pandemic by examining linguistic style, specifically focusing on the use of personal pronouns and informative content.

KW - Competitive Paper

KW - crises

KW - consumer-brand engagement

KW - linguistic analysis

KW - victim crisis

UR - https://lynn-lang.student.lynn.edu:2165/linkprocessor/plink?id=dfe7e23a-5a43-3a30-802b-9ae02a10ea7a

M3 - Extended Abstract

VL - 33

SP - 751

EP - 753

BT - AMA Winter Academic Conference Proceedings

PB - American Marketing Association (AMA)

ER -

Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Abstract

Keywords

Access to Document

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Research output

Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Cite this