Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Begum Kaplan; Elizabeth G. Miller

Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Begum Kaplan^*
, Elizabeth G. Miller

^*Corresponding author for this work

Marketing

University of Massachusetts, Amherst

Research output: Contribution to journal › Meeting abstract › peer-review

Abstract

In this research, we focus on victim crisis which is the area that has received the least attention in the literature but is most relevant to recent current events and we analyzed ten companies’ posts on Twitter during times of the covid-19 pandemic by examining linguistic style, specifically focusing on the use of personal pronouns and informative content.

Original language	American English
Pages (from-to)	751-753
Number of pages	3
Journal	AMA Winter Academic Conference Proceedings 2022
Volume	33
State	Published - May 2022

Keywords

Competitive Paper
crises
consumer-brand engagement
linguistic analysis
victim crisis

Access to Document

http://spiral.lynn.edu/facpubs/1150

Cite this

@article{a06410ebdcbd48cc82e9da33c4383dbe,

title = "Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis",

abstract = "In this research, we focus on victim crisis which is the area that has received the least attention in the literature but is most relevant to recent current events and we analyzed ten companies{\textquoteright} posts on Twitter during times of the covid-19 pandemic by examining linguistic style, specifically focusing on the use of personal pronouns and informative content.",

keywords = "Competitive Paper, crises, consumer-brand engagement, linguistic analysis, victim crisis",

author = "Begum Kaplan and Miller, \{Elizabeth G.\}",

year = "2022",

month = may,

language = "American English",

volume = "33",

pages = "751--753",

journal = "AMA Winter Academic Conference Proceedings 2022",

publisher = "American Marketing Association (AMA)",

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TY - JOUR

T1 - Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

AU - Kaplan, Begum

AU - Miller, Elizabeth G.

PY - 2022/5

Y1 - 2022/5

N2 - In this research, we focus on victim crisis which is the area that has received the least attention in the literature but is most relevant to recent current events and we analyzed ten companies’ posts on Twitter during times of the covid-19 pandemic by examining linguistic style, specifically focusing on the use of personal pronouns and informative content.

AB - In this research, we focus on victim crisis which is the area that has received the least attention in the literature but is most relevant to recent current events and we analyzed ten companies’ posts on Twitter during times of the covid-19 pandemic by examining linguistic style, specifically focusing on the use of personal pronouns and informative content.

KW - Competitive Paper

KW - crises

KW - consumer-brand engagement

KW - linguistic analysis

KW - victim crisis

UR - https://research.ebsco.com/linkprocessor/plink?id=dfe7e23a-5a43-3a30-802b-9ae02a10ea7a

M3 - Meeting abstract

VL - 33

SP - 751

EP - 753

JO - AMA Winter Academic Conference Proceedings 2022

JF - AMA Winter Academic Conference Proceedings 2022

ER -

Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Abstract

Keywords

Access to Document

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Research output

Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis

Cite this