Creating Advertising & Marketing Classes to Motivate the Millennial and Generation Z Cohort

Erika Grodzki; Stefanie Powers; Andrew Burnstine

Creating Advertising & Marketing Classes to Motivate the Millennial and Generation Z Cohort

Research output: Contribution to conference › Paper

22 Downloads (Pure)

Original language	American English
State	Published - Nov 2018
Event	International Organization of Social Sciences and Behavioral Research (IOSSBR) Conference - Lynn University, Boca Raton, United States Duration: Nov 12 2018 → Nov 13 2018

Conference

Conference	International Organization of Social Sciences and Behavioral Research (IOSSBR) Conference
Abbreviated title	IOSSBR18
Country/Territory	United States
City	Boca Raton
Period	11/12/18 → 11/13/18

Organization custom fields

International Research & Scholarship

Access to Document

Creating Advertising & Marketing Classes to Motivate the Millennial and Generation Z CohortFinal published version, 4.01 MB

http://spiral.lynn.edu/facpubs/646

Cite this

@conference{ca3369f205ea43dbb6551a87ccd7df31,

title = "Creating Advertising \& Marketing Classes to Motivate the Millennial and Generation Z Cohort",

author = "Erika Grodzki and Stefanie Powers and Andrew Burnstine",

year = "2018",

month = nov,

language = "American English",

note = "International Organization of Social Sciences and Behavioral Research (IOSSBR) Conference, IOSSBR18 ; Conference date: 12-11-2018 Through 13-11-2018",

}