Creating Advertising & Marketing Classes to Motivate the Millennial and Generation Z Cohort

Research output: Contribution to conference › Conference session

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Original language	American English
State	Published - Nov 2018
Event	Academy of Business Research (ABR) Fall 2018 Conference - Lynn University, Boca Raton, United States Duration: Nov 16 2018 → Nov 18 2018

Conference	Academy of Business Research (ABR) Fall 2018 Conference
Abbreviated title	ABR
Country/Territory	United States
City	Boca Raton
Period	11/16/18 → 11/18/18

Access to Document

@conference{5e91d83896ca4241950c6eb5260cd704,

title = "Creating Advertising \& Marketing Classes to Motivate the Millennial and Generation Z Cohort",

author = "Erika Grodzki and Stefanie Powers and Andrew Burnstine",

year = "2018",

month = nov,

language = "American English",

note = "Academy of Business Research (ABR) Fall 2018 Conference, ABR ; Conference date: 16-11-2018 Through 18-11-2018",

}