Creating Lifelong Learning Through Service-Learning

Farideh A. Farazmand; Robert D. Green; Philip Miller

Creating Lifelong Learning Through Service-Learning

Farideh A. Farazmand
, Robert D. Green
, Philip Miller

SCORE

Research output: Contribution to journal › Article › peer-review

Abstract

Challenges continue for higher education to improve learning outcomes and better prepare graduates for successful careers. Service-learning, an instructional method that integrates theoretical learning with real life experimentation and community service, offers the positive impacts of its pedagogy in enhancing students' learning and personal growth. This study measures critical aspects of learning in multiple marketing courses using the same applied project. Data are compared to the same courses during prior semesters and for the study semester from three perspectives - the students, the instructor, the businessperson. Analysis includes comparing higher and lower performing students based on examination scores, project grades, and between examinations and projects. The results from each of the three perspectives were that the service-learning project and course learning were successful. Furthermore, the findings have implications to and demonstrate the critical importance of first learning knowledge (textbook) then its applications (project), the integration of not only the content and its application but also across different courses, and the role of team teaching in creating lifelong learning.

Original language	American English
Pages (from-to)	1-14
Number of pages	14
Journal	Business Education and Accreditation (BEA)
Volume	2
Issue number	1
State	Published - 2010

Bibliographical note

ACKNOWLEDGEMENT
The authors wish to acknowledge Lynn University, its College of Business and Management, and the SCORE South Palm Beach County Chapter for their support of this study. Furthermore, we appreciate the very helpful comments and suggestions by the Editor and the reviewers for this manuscript.

BIOGRAPHY
Farideh A. Farazmand, Ph.D., is Professor of International Business, College of Business and Management at Lynn University. She received her B.S. degree in Economics from Tehran University, and her M.S. and Ph.D. in Economics from Syracuse University. Dr. Farazmand serves as Coordinator for the Ph. D. Program in the College of Business and Management. She teaches undergraduate and graduate courses in International Business, International Finance and Economics. Dr. Farazmand has held faculty positions at University of Pittsburgh, Northern Kentucky University, Florida Atlantic University and Nova Southeastern University. Her research publications are in the areas of international business negotiation, culture, teaching pedagogy and economic ethics. She can be contacted at: College of Business and Management, Lynn University, 3601 North Military Trail, Boca Raton, Florida 33431 USA. Email: [email protected]

Robert D. Green, D.B.A., is Professor of Marketing in the College of Business and Management at Lynn University. He has held faculty positions in the U.S. and internationally. Dr. Green has had articles in International Journal of Management and Marketing Research, Journal of Business & Entrepreneurship and more than 50 other referred publications. He serves on the Editorial Board for the International Journal of Management and Marketing Research and Business Education & Accreditation. He can be contacted at: Email: [email protected]

Philip Miller is a Counselor for SCORE. He had a 35 year career as owner of an apparel manufacturing company. Over that time span, he saw it grow from $750,000 in sales to over $30 million. After selling to a Fortune 500 company, Mr. Miller changed careers and joined Washington Mutual Bank in their mortgage lending division. Upon retiring in 2005, he joined SCORE and is a specialist in small business startup, lending procedures, finance, management and marketing. He has worked with Lynn University, College of Business and Management for over two years, providing students with applied learning projects. He can be contacted at: South Palm Beach County Chapter, 7999 N Federal Highway, Suite 201, Boca Raton, Florida 33487 USA. Email: [email protected]

Keywords

Service-learning, business education, course projects
business education
course projects

Access to Document

Cite this

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title = "Creating Lifelong Learning Through Service-Learning",

abstract = "Challenges continue for higher education to improve learning outcomes and better prepare graduates for successful careers. Service-learning, an instructional method that integrates theoretical learning with real life experimentation and community service, offers the positive impacts of its pedagogy in enhancing students' learning and personal growth. This study measures critical aspects of learning in multiple marketing courses using the same applied project. Data are compared to the same courses during prior semesters and for the study semester from three perspectives - the students, the instructor, the businessperson. Analysis includes comparing higher and lower performing students based on examination scores, project grades, and between examinations and projects. The results from each of the three perspectives were that the service-learning project and course learning were successful. Furthermore, the findings have implications to and demonstrate the critical importance of first learning knowledge (textbook) then its applications (project), the integration of not only the content and its application but also across different courses, and the role of team teaching in creating lifelong learning.",

keywords = "Service-learning, business education, course projects, business education, course projects",

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note = "ACKNOWLEDGEMENT The authors wish to acknowledge Lynn University, its College of Business and Management, and the SCORE South Palm Beach County Chapter for their support of this study. Furthermore, we appreciate the very helpful comments and suggestions by the Editor and the reviewers for this manuscript. BIOGRAPHY Farideh A. Farazmand, Ph.D., is Professor of International Business, College of Business and Management at Lynn University. She received her B.S. degree in Economics from Tehran University, and her M.S. and Ph.D. in Economics from Syracuse University. Dr. Farazmand serves as Coordinator for the Ph. D. Program in the College of Business and Management. She teaches undergraduate and graduate courses in International Business, International Finance and Economics. Dr. Farazmand has held faculty positions at University of Pittsburgh, Northern Kentucky University, Florida Atlantic University and Nova Southeastern University. Her research publications are in the areas of international business negotiation, culture, teaching pedagogy and economic ethics. She can be contacted at: College of Business and Management, Lynn University, 3601 North Military Trail, Boca Raton, Florida 33431 USA. Email: [email protected] Robert D. Green, D.B.A., is Professor of Marketing in the College of Business and Management at Lynn University. He has held faculty positions in the U.S. and internationally. Dr. Green has had articles in International Journal of Management and Marketing Research, Journal of Business \& Entrepreneurship and more than 50 other referred publications. He serves on the Editorial Board for the International Journal of Management and Marketing Research and Business Education \& Accreditation. He can be contacted at: Email: [email protected] Philip Miller is a Counselor for SCORE. He had a 35 year career as owner of an apparel manufacturing company. Over that time span, he saw it grow from \$750,000 in sales to over \$30 million. After selling to a Fortune 500 company, Mr. Miller changed careers and joined Washington Mutual Bank in their mortgage lending division. Upon retiring in 2005, he joined SCORE and is a specialist in small business startup, lending procedures, finance, management and marketing. He has worked with Lynn University, College of Business and Management for over two years, providing students with applied learning projects. He can be contacted at: South Palm Beach County Chapter, 7999 N Federal Highway, Suite 201, Boca Raton, Florida 33487 USA. Email: [email protected] ",

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AB - Challenges continue for higher education to improve learning outcomes and better prepare graduates for successful careers. Service-learning, an instructional method that integrates theoretical learning with real life experimentation and community service, offers the positive impacts of its pedagogy in enhancing students' learning and personal growth. This study measures critical aspects of learning in multiple marketing courses using the same applied project. Data are compared to the same courses during prior semesters and for the study semester from three perspectives - the students, the instructor, the businessperson. Analysis includes comparing higher and lower performing students based on examination scores, project grades, and between examinations and projects. The results from each of the three perspectives were that the service-learning project and course learning were successful. Furthermore, the findings have implications to and demonstrate the critical importance of first learning knowledge (textbook) then its applications (project), the integration of not only the content and its application but also across different courses, and the role of team teaching in creating lifelong learning.

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