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Cultural Knowledge Gaps (Lacunas): Challenges in Cross-Cultural Advertising

  • Adam Mickiewicz University

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageAmerican English
Title of host publicationKnowledge Management and Challenges in Education
EditorsSharaf Rehman, Erika Grodzki, Clarinda Calma
PublisherBookRix
Pages84-95
Number of pages12
StatePublished - 2016

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