Cultural Knowledge Gaps (Lacunas): Challenges in Cross-Cultural Advertising

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Knowledge Management and Challenges in Education
Editors	Sharaf Rehman, Erika Grodzki, Clarinda Calma
Publisher	BookRix
Pages	84-95
Number of pages	12
State	Published - 2016

Access to Document

@inbook{89d0c1510f1444f5bd7d79fc00e28b8e,

title = "Cultural Knowledge Gaps (Lacunas): Challenges in Cross-Cultural Advertising",

author = "Erika Grodzki and Kinga Kowalewska",

year = "2016",

language = "American English",

pages = "84--95",

editor = "Sharaf Rehman and Erika Grodzki and Clarinda Calma",

booktitle = "Knowledge Management and Challenges in Education",

publisher = "BookRix",

}