Effective Strategies for Reaching Gen Z Consumers

Research output: Contribution to conference › Conference session

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Original language	American English
State	Published - Nov 2 2022
Event	Academy of Business Research (ABR) Fall 2022 Conference - San Antonio, United States Duration: Oct 31 2022 → Nov 2 2022

Conference	Academy of Business Research (ABR) Fall 2022 Conference
Abbreviated title	ABR Fall 2022
Country/Territory	United States
City	San Antonio
Period	10/31/22 → 11/2/22

Access to Document

@conference{969ce96f9e434732b1ae62a13cc8cadf,

title = "Effective Strategies for Reaching Gen Z Consumers",

author = "Andrew Burnstine and Erika Grodzki and Stefanie Powers",

year = "2022",

month = nov,

day = "2",

language = "American English",

note = "Academy of Business Research (ABR) Fall 2022 Conference, ABR Fall 2022 ; Conference date: 31-10-2022 Through 02-11-2022",

}