Abstract
This research paper aims to explore the specific challenges that luxury and fashion houses face in protecting their digital assets and safeguarding their intellectual property in the evolving cybersecurity landscape. The paper proposes a proactive approach to navigating the cybersecurity landscape and gaining a competitive advantage in the marketplace. The research will identify the security challenges, recommend solutions, and discuss regulations that luxury and fashion houses must adhere to. The paper concludes that by implementing robust cybersecurity measures, building a cybersecurity culture, collaborating with experts, and staying abreast of evolving threats, luxury and fashion houses can protect their digital assets and gain a competitive advantage in the marketplace.
| Original language | American English |
|---|---|
| State | Published - Mar 24 2023 |
| Event | Academy of Business Research (ABR) Spring 2023 Conference - New Orleans, United States Duration: Mar 22 2023 → Mar 24 2023 |
Conference
| Conference | Academy of Business Research (ABR) Spring 2023 Conference |
|---|---|
| Abbreviated title | ABR |
| Country/Territory | United States |
| City | New Orleans |
| Period | 3/22/23 → 3/24/23 |
Bibliographical note
Won a Best Paper Award at the ABR Spring 2023 New Orleans Conference.Keywords
- Best Paper Award