From Strategy to Spectacle: Evaluating the NFL’s Global Expansion through Madrid 2025

Nickolas Bruscargin; Emma Steinweiss; Juan Carlos Vazquez-Valderas; Sherry Andre

From Strategy to Spectacle: Evaluating the NFL’s Global Expansion through Madrid 2025

Nickolas Bruscargin
, Emma Steinweiss
, Juan Carlos Vazquez-Valderas
, Sherry Andre

Sports Management

Research output: Contribution to conference › Poster

Abstract

This was a poster presentation based on the inaugural NFL game in Spain. Observational data was collected on site that focused on how the NFL engages fans and adapts culturally to a new international market.

Original language	American English
State	Published - Feb 11 2026
Event	Global Sport Business Association (GSBA) Conference: Ideas in Motion - Duration: Feb 9 2026 → Feb 12 2026

Conference

Conference	Global Sport Business Association (GSBA) Conference
Abbreviated title	GSBA2026
Period	2/9/26 → 2/12/26

Bibliographical note

A portion of the data for the poster was collected in Spain. Two students accompanied Dr. Andre in Spain to capture images for the poster and experience the efforts implemented by the NFL.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 17 Partnerships for the Goals

Organization custom fields

International conference presentation/presentation abroad

Access to Document

Cite this

@conference{4d28a77cbf1d40d386239a90e15e1406,

title = "From Strategy to Spectacle: Evaluating the NFL{\textquoteright}s Global Expansion through Madrid 2025",

abstract = "This was a poster presentation based on the inaugural NFL game in Spain. Observational data was collected on site that focused on how the NFL engages fans and adapts culturally to a new international market.",

author = "Nickolas Bruscargin and Emma Steinweiss and Vazquez-Valderas, \{Juan Carlos\} and Sherry Andre",

note = "A portion of the data for the poster was collected in Spain. Two students accompanied Dr. Andre in Spain to capture images for the poster and experience the efforts implemented by the NFL.; Global Sport Business Association (GSBA) Conference : Ideas in Motion, GSBA2026 ; Conference date: 09-02-2026 Through 12-02-2026",

year = "2026",

month = feb,

day = "11",

language = "American English",

}

TY - CONF

T1 - From Strategy to Spectacle: Evaluating the NFL’s Global Expansion through Madrid 2025

AU - Bruscargin, Nickolas

AU - Steinweiss, Emma

AU - Vazquez-Valderas, Juan Carlos

AU - Andre, Sherry

N1 - A portion of the data for the poster was collected in Spain. Two students accompanied Dr. Andre in Spain to capture images for the poster and experience the efforts implemented by the NFL.

PY - 2026/2/11

Y1 - 2026/2/11

N2 - This was a poster presentation based on the inaugural NFL game in Spain. Observational data was collected on site that focused on how the NFL engages fans and adapts culturally to a new international market.

AB - This was a poster presentation based on the inaugural NFL game in Spain. Observational data was collected on site that focused on how the NFL engages fans and adapts culturally to a new international market.

M3 - Poster

T2 - Global Sport Business Association (GSBA) Conference

Y2 - 9 February 2026 through 12 February 2026

ER -