Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

Begum Kaplan; Mansur Khamitov

Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

Begum Kaplan^*, Mansur Khamitov

^*Corresponding author for this work

Marketing

Indiana University Bloomington

Research output: Chapter in Book/Report/Conference proceeding › Extended Abstract

Abstract

This article aims to contribute to existing research by examining over 20 years ofresearch on naming AI by using systematic quantitative literature review which encompasses work on naming AI across the fields of marketing, consumer behavior, psychology, and computer science.

Original language	American English
Title of host publication	AMA Winter Academic Conference Proceedings
Publisher	American Marketing Association (AMA)
Pages	123-125
Number of pages	3
Volume	35
State	Published - 2024

Access to Document

http://spiral.lynn.edu/facpubs/1959

Cite this

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title = "Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction",

abstract = "This article aims to contribute to existing research by examining over 20 years ofresearch on naming AI by using systematic quantitative literature review which encompasses work on naming AI across the fields of marketing, consumer behavior, psychology, and computer science.",

author = "Begum Kaplan and Mansur Khamitov",

year = "2024",

language = "American English",

volume = "35",

pages = "123--125",

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N2 - This article aims to contribute to existing research by examining over 20 years ofresearch on naming AI by using systematic quantitative literature review which encompasses work on naming AI across the fields of marketing, consumer behavior, psychology, and computer science.

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SP - 123

EP - 125

BT - AMA Winter Academic Conference Proceedings

PB - American Marketing Association (AMA)

ER -

Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

Abstract

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Hey There, My Name is …? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

Cite this