Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

Begum Kaplan; Mansur Khamitov

Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

Begum Kaplan^*
, Mansur Khamitov

^*Corresponding author for this work

Marketing

Indiana University Bloomington

Research output: Contribution to journal › Meeting abstract › peer-review

Abstract

This article aims to contribute to existing research by examining over 20 years ofresearch on naming AI by using systematic quantitative literature review which encompasses work on naming AI across the fields of marketing, consumer behavior, psychology, and computer science.

Original language	American English
Pages (from-to)	123-125
Number of pages	3
Journal	AMA Winter Academic Conference Proceedings 2024
Volume	35
State	Published - 2024

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Cite this

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title = "Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction",

abstract = "This article aims to contribute to existing research by examining over 20 years ofresearch on naming AI by using systematic quantitative literature review which encompasses work on naming AI across the fields of marketing, consumer behavior, psychology, and computer science.",

author = "Begum Kaplan and Mansur Khamitov",

year = "2024",

language = "American English",

volume = "35",

pages = "123--125",

journal = "AMA Winter Academic Conference Proceedings 2024",

publisher = "American Marketing Association (AMA)",

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AU - Khamitov, Mansur

PY - 2024

Y1 - 2024

N2 - This article aims to contribute to existing research by examining over 20 years ofresearch on naming AI by using systematic quantitative literature review which encompasses work on naming AI across the fields of marketing, consumer behavior, psychology, and computer science.

AB - This article aims to contribute to existing research by examining over 20 years ofresearch on naming AI by using systematic quantitative literature review which encompasses work on naming AI across the fields of marketing, consumer behavior, psychology, and computer science.

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M3 - Meeting abstract

VL - 35

SP - 123

EP - 125

JO - AMA Winter Academic Conference Proceedings 2024

JF - AMA Winter Academic Conference Proceedings 2024

ER -

Hey There, My Name is ...? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

Abstract

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Hey There, My Name is …? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction

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