Abstract
This article aims to contribute to existing research by examining over 20 years ofresearch on naming AI by using systematic quantitative literature review which encompasses work on naming AI across the fields of marketing, consumer behavior, psychology, and computer science.
| Original language | American English |
|---|---|
| Pages (from-to) | 123-125 |
| Number of pages | 3 |
| Journal | AMA Winter Academic Conference Proceedings 2024 |
| Volume | 35 |
| State | Published - 2024 |
Organization custom fields
- Author/co-author in international publications
Research output
- 1 Paper
-
Hey There, My Name is …? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction
Kaplan, B. (Presenter) & Khamitov, M., Feb 24 2024.Research output: Contribution to conference › Paper
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