International Marketing

Jeanette D. Francis

International Marketing

International Business

Research output: Book/Report › Lynn University Digital Press Publication

Abstract

International Marketing, a compilation of open educational resources, discusses how organizations market goods and services internationally, and how the scope of marketing subsequently broadens as it interacts with other dimensions like national culture and countries’ political, legal, and economic systems. The text reveals how, when marketing across national boundaries, organizations must decide what it is going to sell, what markets to target, and what marketing mix (product, place, promotion, price, and people) to embrace. Course: MKT 392

Original language	American English
Place of Publication	Boca Raton, FL
Publisher	Lynn University Digital Press
Edition	2nd
State	Published - 2022

Publication series

Name	Lynn University Digital Press Books

Bibliographical note

This is the OER version of the textbook, which does not contain any library-licensed material. It was created for public hosting in order to comply with the CC-licensing.

Edition
1st edition was published in Fall 2020.

Keywords

OER

Access to Document

http://spiral.lynn.edu/ludp/9

Cite this

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