Abstract
This marketing Multi-Touch Book gives the reader an insider’s view of the fashion industry, with topics ranging from conceptualization to consumerization, including consumer behavior, fashion and color forecasting, various types of retail ownership, sourcing in a foreign country, and professional development and enhancement for college graduates. Course: MKT 101
| Original language | American English |
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| Place of Publication | Boca Raton, FL |
| Publisher | Lynn University Digital Press |
| State | Published - 2016 |
Publication series
| Name | Lynn University Digital Press Books |
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