TY - BOOK
T1 - Introduction to Marketing Theories & Methods: History, Principles, Strategies, and Future Practices of the Marketing Field
AU - Peroni, Matteo
PY - 2014
Y1 - 2014
N2 - The iBook touches upon the history, theories, strategies, and upcoming practices of the marketing field. The iBook is written and built for a small-enrollment, modern, dynamic classroom environment, with emphasis on instructor-students interaction rather than traditional lecturing methods. Each chapter is purposely set up so as the student advances through the course, he or she is gradually building a potential marketing plan. The iBook is structured and written with the student in mind, and will provide enough theoretical and practical insight to assist business students in becoming enthusiastic about the marketing field, while designing a well-founded marketing plan for something innovative to offer to the world. Course: MKT 250
AB - The iBook touches upon the history, theories, strategies, and upcoming practices of the marketing field. The iBook is written and built for a small-enrollment, modern, dynamic classroom environment, with emphasis on instructor-students interaction rather than traditional lecturing methods. Each chapter is purposely set up so as the student advances through the course, he or she is gradually building a potential marketing plan. The iBook is structured and written with the student in mind, and will provide enough theoretical and practical insight to assist business students in becoming enthusiastic about the marketing field, while designing a well-founded marketing plan for something innovative to offer to the world. Course: MKT 250
M3 - Lynn University Digital Press Publication
T3 - Lynn University Digital Press Books
BT - Introduction to Marketing Theories & Methods: History, Principles, Strategies, and Future Practices of the Marketing Field
PB - Lynn University Digital Press
CY - Boca Raton, FL
ER -