TY - JOUR
T1 - Marketing for the Beginner: Resources from the ACRL Library Marketing and Outreach Interest Group
AU - Davis, Lindsay
AU - Park, Jennifer
AU - Dantus, Sabine J.
AU - Davidson, Chris
AU - Lafazan, Bonnie Cohen
AU - Petit, Joan
N1 - Publisher Copyright:
© 2017, Association of College and Research Libraries. All rights reserved.
PY - 2017/12
Y1 - 2017/12
N2 - Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.
AB - Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.
UR - http://www.scopus.com/inward/record.url?scp=85037623098&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85037623098&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/e37c91ed-d6c6-3022-b6a8-25d398eb7aca/
U2 - 10.5860/crln.78.11.612
DO - 10.5860/crln.78.11.612
M3 - Article
SN - 0099-0086
VL - 78
SP - 612
EP - 615
JO - College & Research Libraries News
JF - College & Research Libraries News
IS - 11
ER -