Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

Begum Kaplan-Oz; Elizabeth G. Miller

Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

Begum Kaplan-Oz^*
, Elizabeth G. Miller

^*Corresponding author for this work

University of Massachusetts, Amherst

Research output: Contribution to conference › Paper

Original language	American English
State	Published - Jun 2018
Externally published	Yes
Event	AMA Marketing & Public Policy Conference (MPPC) - Fisher College of Business at Ohio State University, Columbus, United States Duration: Jun 7 2018 → Jun 9 2018

Conference

Conference	AMA Marketing & Public Policy Conference (MPPC)
Country/Territory	United States
City	Columbus
Period	6/7/18 → 6/9/18

Bibliographical note

Presented as a Competitive Paper at the AMA Marketing & Public Policy Conference (MPPC) 2018.

Keywords

Competitive Paper

Access to Document

https://spiral.lynn.edu/facpubs/2117

1 Meeting abstract

Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior
Kaplan-Oz, B. & Miller, E. G., Jun 2018, In: AMA Marketing & Public Policy Academic Conference Proceedings 2018. 28, p. 65-66 2 p.
Research output: Contribution to journal › Meeting abstract › peer-review

Cite this

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title = "Pinocchios in the Marketplace: The Impact of Awe on Consumers{\textquoteright} Lying Behavior",

keywords = "Competitive Paper",

author = "Begum Kaplan-Oz and Miller, \{Elizabeth G.\}",

note = "Presented as a Competitive Paper at the AMA Marketing \& Public Policy Conference (MPPC) 2018.; AMA Marketing \& Public Policy Conference (MPPC) ; Conference date: 07-06-2018 Through 09-06-2018",

year = "2018",

month = jun,

language = "American English",

}

TY - CONF

T1 - Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

AU - Kaplan-Oz, Begum

AU - Miller, Elizabeth G.

N1 - Presented as a Competitive Paper at the AMA Marketing & Public Policy Conference (MPPC) 2018.

PY - 2018/6

Y1 - 2018/6

KW - Competitive Paper

M3 - Paper

T2 - AMA Marketing & Public Policy Conference (MPPC)

Y2 - 7 June 2018 through 9 June 2018

ER -