Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

Begum Kaplan-Oz; Elizabeth G. Miller

Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

Begum Kaplan-Oz^*
, Elizabeth G. Miller

^*Corresponding author for this work

University of Massachusetts, Amherst

Research output: Contribution to journal › Meeting abstract › peer-review

Abstract

This research examines the impact of awe on consumers’ morality and lying behavior.

Original language	American English
Pages (from-to)	65-66
Number of pages	2
Journal	AMA Marketing & Public Policy Academic Conference Proceedings 2018
Volume	28
State	Published - Jun 2018
Externally published	Yes

Bibliographical note

Extended abstract published.

Keywords

awe
moral behavior
lying
prosocial lying

Access to Document

https://spiral.lynn.edu/facpubs/2116/

Cite this

@article{1099d094c44f440aa1841c02612b5bcb,

title = "Pinocchios in the Marketplace: The Impact of Awe on Consumers{\textquoteright} Lying Behavior",

abstract = "This research examines the impact of awe on consumers{\textquoteright} morality and lying behavior.",

keywords = "awe, moral behavior, lying, prosocial lying",

author = "Begum Kaplan-Oz and Miller, \{Elizabeth G.\}",

note = "Extended abstract published.",

year = "2018",

month = jun,

language = "American English",

volume = "28",

pages = "65--66",

journal = "AMA Marketing \& Public Policy Academic Conference Proceedings 2018",

publisher = "American Marketing Association (AMA)",

}

TY - JOUR

T1 - Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

AU - Kaplan-Oz, Begum

AU - Miller, Elizabeth G.

N1 - Extended abstract published.

PY - 2018/6

Y1 - 2018/6

N2 - This research examines the impact of awe on consumers’ morality and lying behavior.

AB - This research examines the impact of awe on consumers’ morality and lying behavior.

KW - awe

KW - moral behavior

KW - lying

KW - prosocial lying

UR - https://research.ebsco.com/linkprocessor/plink?id=120c2884-44e9-322e-820c-8e677a24230d

UR - https://lynn.on.worldcat.org/oclc/7714267579

M3 - Meeting abstract

VL - 28

SP - 65

EP - 66

JO - AMA Marketing & Public Policy Academic Conference Proceedings 2018

JF - AMA Marketing & Public Policy Academic Conference Proceedings 2018

ER -

Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

Abstract

Bibliographical note

Keywords

Access to Document

Other files and links

Research output

Pinocchios in the Marketplace: The Impact of Awe on Consumers’ Lying Behavior

Cite this