Pop-Up into Popular Culture: The Emergence of Pop-Ups

Andrew Burnstine; Erika Grodzki; Stefanie Powers

Pop-Up into Popular Culture: The Emergence of Pop-Ups

Andrew Burnstine, Erika Grodzki, Stefanie Powers

Research output: Non-textual form › Keynote Address

Abstract

Andrew Burnstine, associate professor of marketing in the College of Business and Management; Erika Grodzki, professor of advertising, social media and public relations; and Stefanie Powers, associate professor of multimedia journalism in the College of Communication and Design, delivered a keynote address, “Pop-Up into Popular Culture: The Emergence of Pop-Ups,” at the Language, Culture and Politics Association’s annual conference at Tischner European University in Kraków, Poland.

In their presentation, the speakers explained why large corporations are suddenly utilizing the pop-up concept, which has existed for years. Pop-up locations are typically standalone set-ups for temporary operation. Pop-up shops have altered conventional-based retail space and the concept has emerged. Traditional brick-and-mortar stores are using the idea, as well as mom-and-pop standalone kiosks. According to PopUp Republic, this industry has grown to more than $10 billion in sales.

Original language	American English
State	Published - Jun 14 2018
Event	Language, Culture & Politics Association (LCP-A) International Annual Conference: Theoretical and Practical Aspects in Culture, Economics and Education - Tischner European University, Kraków, Poland Duration: Jun 14 2018 → Jun 14 2018 Conference number: 10th

Access to Document

http://spiral.lynn.edu/facpubs/525

Cite this

@misc{3995d161ffb04c5ca3cb62f6a06e55fc,

title = "Pop-Up into Popular Culture: The Emergence of Pop-Ups",

abstract = "Andrew Burnstine, associate professor of marketing in the College of Business and Management; Erika Grodzki, professor of advertising, social media and public relations; and Stefanie Powers, associate professor of multimedia journalism in the College of Communication and Design, delivered a keynote address, “Pop-Up into Popular Culture: The Emergence of Pop-Ups,” at the Language, Culture and Politics Association{\textquoteright}s annual conference at Tischner European University in Krak{\'o}w, Poland.In their presentation, the speakers explained why large corporations are suddenly utilizing the pop-up concept, which has existed for years. Pop-up locations are typically standalone set-ups for temporary operation. Pop-up shops have altered conventional-based retail space and the concept has emerged. Traditional brick-and-mortar stores are using the idea, as well as mom-and-pop standalone kiosks. According to PopUp Republic, this industry has grown to more than $10 billion in sales.",

author = "Andrew Burnstine and Erika Grodzki and Stefanie Powers",

year = "2018",

month = jun,

day = "14",

language = "American English",

note = "Language, Culture & Politics Association (LCP-A) International Annual Conference : Theoretical and Practical Aspects in Culture, Economics and Education, LCP-A ; Conference date: 14-06-2018 Through 14-06-2018",

}

TY - ADVS

T1 - Pop-Up into Popular Culture: The Emergence of Pop-Ups

AU - Burnstine, Andrew

AU - Grodzki, Erika

AU - Powers, Stefanie

N1 - Conference code: 10th

PY - 2018/6/14

Y1 - 2018/6/14

N2 - Andrew Burnstine, associate professor of marketing in the College of Business and Management; Erika Grodzki, professor of advertising, social media and public relations; and Stefanie Powers, associate professor of multimedia journalism in the College of Communication and Design, delivered a keynote address, “Pop-Up into Popular Culture: The Emergence of Pop-Ups,” at the Language, Culture and Politics Association’s annual conference at Tischner European University in Kraków, Poland.In their presentation, the speakers explained why large corporations are suddenly utilizing the pop-up concept, which has existed for years. Pop-up locations are typically standalone set-ups for temporary operation. Pop-up shops have altered conventional-based retail space and the concept has emerged. Traditional brick-and-mortar stores are using the idea, as well as mom-and-pop standalone kiosks. According to PopUp Republic, this industry has grown to more than $10 billion in sales.

AB - Andrew Burnstine, associate professor of marketing in the College of Business and Management; Erika Grodzki, professor of advertising, social media and public relations; and Stefanie Powers, associate professor of multimedia journalism in the College of Communication and Design, delivered a keynote address, “Pop-Up into Popular Culture: The Emergence of Pop-Ups,” at the Language, Culture and Politics Association’s annual conference at Tischner European University in Kraków, Poland.In their presentation, the speakers explained why large corporations are suddenly utilizing the pop-up concept, which has existed for years. Pop-up locations are typically standalone set-ups for temporary operation. Pop-up shops have altered conventional-based retail space and the concept has emerged. Traditional brick-and-mortar stores are using the idea, as well as mom-and-pop standalone kiosks. According to PopUp Republic, this industry has grown to more than $10 billion in sales.

M3 - Keynote Address

T2 - Language, Culture & Politics Association (LCP-A) International Annual Conference

Y2 - 14 June 2018 through 14 June 2018

ER -