TY - BOOK
T1 - Public Relations Planning & Strategy
AU - Carlin, Gary
PY - 2023/2
Y1 - 2023/2
N2 - Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization's goals and objectives. Through case studies and real-world examples, readers will learn the critical elements of successful PR campaigns, including conducting research, identifying target audiences, creating messages, selecting media channels, and measuring results. This book also addresses emerging trends and PR issues, like the role and impact of social media and the importance of ethical considerations. With its practical approach and insights, Public Relations Planning and Strategy is an excellent resource for students looking to build a successful career in PR.
AB - Public Relations Planning and Strategy is a comprehensive compilation of open access resources for college students seeking to understand PR planning and strategy essentials. This book presents a practical approach to developing effective PR plans that align with an organization's goals and objectives. Through case studies and real-world examples, readers will learn the critical elements of successful PR campaigns, including conducting research, identifying target audiences, creating messages, selecting media channels, and measuring results. This book also addresses emerging trends and PR issues, like the role and impact of social media and the importance of ethical considerations. With its practical approach and insights, Public Relations Planning and Strategy is an excellent resource for students looking to build a successful career in PR.
M3 - Lynn University Digital Press Publication
T3 - Lynn University Digital Press Books
BT - Public Relations Planning & Strategy
PB - Lynn University Digital Press
CY - Boca Raton, FL
ER -