Retail Matters Podcast: 2024: The Year Brands Aligned with Major Cultural Events to Compete for Consumer Attention

Andrew Burnstine

Retail Matters Podcast: 2024: The Year Brands Aligned with Major Cultural Events to Compete for Consumer Attention

Andrew Burnstine (Host)

Research output: Non-textual form › Digital or Visual Products

Abstract

The brands that won at marketing in 2024 were master entertainers.

Fashion’s love affair with sports continued, seen most obviously through the Olympics. A number of brands benefited, most notably official sponsor LVMH, which was able to have its logos appear everywhere from the trays that held the medals to a dance sequence during the opening ceremony.

Original language	American English
Publisher	The Newscasters' Studio
Media of output	Online
Size	00:22:13
State	Published - Dec 21 2024

Access to Document

https://thenewscasters.com/podcast/2024-the-year-brands-aligned-with-major-cultural-events-to-compete-for-consumer-attention/

Cite this

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