Abstract
US shoppers spent $14.2 billion online during Amazon’s 48-hour Prime Day sale, up 11 percent from a year ago and in line with estimates, according to Adobe Inc.
Consumers took advantage of steep discounts to update their electronics, apparel and small home appliances, according to Adobe, which tracks online spending across all US retailers during Amazon’s annual summer sale.
“It’s clear now that the Prime Day event has been a catalyst across these major categories, with discounts deep enough for consumers to hit the buy button and upgrade items in their homes,” Adobe analyst Vivek Pandya said.
Adobe measures total online spending during the Prime Day period because rival retailers offer their own deals, prompting shoppers to comparison shop multiple sites. Amazon said its marquee sale set another record for the number of items sold but didn’t provide specific sales data.
Consumers took advantage of steep discounts to update their electronics, apparel and small home appliances, according to Adobe, which tracks online spending across all US retailers during Amazon’s annual summer sale.
“It’s clear now that the Prime Day event has been a catalyst across these major categories, with discounts deep enough for consumers to hit the buy button and upgrade items in their homes,” Adobe analyst Vivek Pandya said.
Adobe measures total online spending during the Prime Day period because rival retailers offer their own deals, prompting shoppers to comparison shop multiple sites. Amazon said its marquee sale set another record for the number of items sold but didn’t provide specific sales data.
| Original language | American English |
|---|---|
| Publisher | The Newscasters' Studio |
| Media of output | Online |
| Size | 00:17:05 |
| State | Published - Jul 19 2024 |
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