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Retail Matters Podcast: Big Box Beauty: How Retail Giants Have Become the New Go-To for Premium Brands

Research output: Non-textual formDigital or Visual Products

Abstract

Big box retailers have turned their focus onto beauty, with a range of new initiatives like shop-in-shop partnerships with beauty retailers, dedicated assortments and exclusive brands.

These investments have helped them edge out drugstore chains as the go-to spot for mass and masstige beauty brands who want to launch and scale fast.

Standing out in a crowded retail space like Target or Walmart can put pressure on growing companies, and will require them to think carefully about product, placement and people.
Original languageAmerican English
PublisherThe Newscasters' Studio
Media of outputOnline
Size00:15:18
StatePublished - Nov 17 2024

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