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Retail Matters Podcast: Fashion and Basketball: The Rising Influence of Women’s Style in 2024

Research output: Non-textual formDigital or Visual Products

Abstract

2024 has been a landmark year for women’s basketball, on the court and in fashion. From the recent WNBA All-Star game to the WNBA draft, to the WNBA game day tunnel ‘fits, the excitement around the players’ personal style has never been higher.

As we know, popular players have always risen to celebrity status, not only from what they do on the court, but also because of what they’re wearing, driving US cultural trends forward. But the seismic shift in attention being given toward WNBA players’ fashion says something about its present — and its future.

Despite the WNBA being a much younger league, it’s beginning to catch up to the NBA in terms of viewership. And considering how intertwined professional basketball and fashion has always been, what the players wear and how their style is talked about and reported on has implications for the future growth of the league.
Original languageAmerican English
PublisherThe Newscasters' Studio
Media of outputOnline
Size00:18:32
StatePublished - Aug 9 2024

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