Retail Matters Podcast: Fashion’s Most Unexpected Growth Strategy Is a Century Old: The Trunk Show

Andrew Burnstine

Retail Matters Podcast: Fashion’s Most Unexpected Growth Strategy Is a Century Old: The Trunk Show

Andrew Burnstine (Host)

Research output: Non-textual form › Digital or Visual Products

Abstract

In a testy retail landscape, brands are once again turning to one of fashion’s oldest selling formats, the trunk show, to reach shoppers off of Fifth Ave.

Trunk shows, where a boutique, top client or friend-of-the-house plays host to an often-exclusive collection, allow brands to get in front of real shoppers and fuel sales.

Because they are social events, it takes the right host, group of people, brands and atmosphere to throw a successful one.

Original language	American English
Publisher	The Newscasters' Studio
Media of output	Online
Size	00:24:29
State	Published - Dec 26 2025

Access to Document

https://thenewscasters.com/podcast/fashions-most-unexpected-growth-strategy-is-a-century-old-the-trunk-show/

Cite this

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