Abstract
LVMH has been named the global sponsor of Formula One in a new 10-year agreement, starting from the Melbourne Grand Prix in March 2025. The partnership bridges the worlds of motorsports and fashion, as the industries become further enmeshed.
As part of the deal, LVMH brands will provide hospitality, bespoke activations and content tied to Formula One, including Louis Vuitton (which has been designing the custom trunk for the F1 trophy for the past four years), Moët Hennessy and Tag Heuer (which was the official timekeeper from 1992 to 2003).
The financial terms were not revealed, and further details will be announced in early 2025. LVMH replaces Rolex, who had sponsored Formula One since 2013.
“The people, the quest for excellence and the passion for innovation are at the heart of the activity of our maisons and Formula One. In motorsport, as in fashion, watchmaking or wines and spirits, every detail counts on the path to success,” said LVMH CEO and chairman Bernard Arnault in a statement. “Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between Formula One and our group.” (Vogue.com)
As part of the deal, LVMH brands will provide hospitality, bespoke activations and content tied to Formula One, including Louis Vuitton (which has been designing the custom trunk for the F1 trophy for the past four years), Moët Hennessy and Tag Heuer (which was the official timekeeper from 1992 to 2003).
The financial terms were not revealed, and further details will be announced in early 2025. LVMH replaces Rolex, who had sponsored Formula One since 2013.
“The people, the quest for excellence and the passion for innovation are at the heart of the activity of our maisons and Formula One. In motorsport, as in fashion, watchmaking or wines and spirits, every detail counts on the path to success,” said LVMH CEO and chairman Bernard Arnault in a statement. “Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between Formula One and our group.” (Vogue.com)
| Original language | American English |
|---|---|
| Publisher | The Newscasters' Studio |
| Media of output | Online |
| Size | 00:15:01 |
| State | Published - Oct 6 2024 |
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