Retail Matters Podcast: High Stakes Battle: Retailers Ramp Up Creativity to Tackle Shorter Holiday Season

Andrew Burnstine

Retail Matters Podcast: High Stakes Battle: Retailers Ramp Up Creativity to Tackle Shorter Holiday Season

Andrew Burnstine (Host)

Research output: Non-textual form › Digital or Visual Products

Abstract

To entice shoppers on Black Friday, major retail chains intend to showcase interactive products and experiences, including Ray Ban augmented-reality glasses, extra-extra-large TVs at electronics retailer Best Buy and new spa services at US department store chain Nordstrom Inc.

But with a shorter holiday season, retailers also were stocking plenty of basic favourites, such as Nike fleece clothing at Dick’s Sporting Goods stores, and On Holding and Deckers Outdoor’s Hoka sneakers at Nordstrom locations.

A record 183.4 million people are planning to shop in-store and online from Thanksgiving Day through Cyber Monday this year, up from 182 million last year, according to the National Retail Federation, a US trade group. Executives from five US specialty retail chains on Tuesday described plans to draw people to stores.

Executives at four retailers said that shoppers — were “cautious” or approaching the holidays “prudently.”On the whole, retailers anticipate the slowest growth in holiday season sales since 2018 as shoppers continue to wrestle with high prices.

Original language	American English
Publisher	The Newscasters' Studio
Media of output	Online
Size	00:21:55
State	Published - Dec 1 2024

Access to Document

https://thenewscasters.com/podcast/high-stakes-battle-retailers-ramp-up-creativity-to-tackle-shorter-holiday-season/

Cite this

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AB - To entice shoppers on Black Friday, major retail chains intend to showcase interactive products and experiences, including Ray Ban augmented-reality glasses, extra-extra-large TVs at electronics retailer Best Buy and new spa services at US department store chain Nordstrom Inc. But with a shorter holiday season, retailers also were stocking plenty of basic favourites, such as Nike fleece clothing at Dick’s Sporting Goods stores, and On Holding and Deckers Outdoor’s Hoka sneakers at Nordstrom locations. A record 183.4 million people are planning to shop in-store and online from Thanksgiving Day through Cyber Monday this year, up from 182 million last year, according to the National Retail Federation, a US trade group. Executives from five US specialty retail chains on Tuesday described plans to draw people to stores. Executives at four retailers said that shoppers — were “cautious” or approaching the holidays “prudently.”On the whole, retailers anticipate the slowest growth in holiday season sales since 2018 as shoppers continue to wrestle with high prices.

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