Abstract
Emerging brands are navigating a tougher landscape — from VC pullback and retailer instability to supply-chain challenges — by creating distinctive, hard-to-dupe products.
Startups are building their audiences through a mix of traditional methods, such as brand storytelling, and modern strategies, including live streaming.
This new playbook, which also includes forging retail partnerships with specialty boutiques, lay the groundwork for eventual investor appeal once funding appetite returns.
Startups are building their audiences through a mix of traditional methods, such as brand storytelling, and modern strategies, including live streaming.
This new playbook, which also includes forging retail partnerships with specialty boutiques, lay the groundwork for eventual investor appeal once funding appetite returns.
| Original language | American English |
|---|---|
| Publisher | The Newscasters' Studio |
| Media of output | Online |
| Size | 00:19:06 |
| State | Published - Jan 7 2026 |
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