Retail Matters Podcast: Navigating the New Luxury Landscape: How Brands can Re-Engage with Gen-Z

Andrew Burnstine

Retail Matters Podcast: Navigating the New Luxury Landscape: How Brands can Re-Engage with Gen-Z

Andrew Burnstine (Host)

Research output: Non-textual form › Digital or Visual Products

Abstract

Luxury is losing ground with Gen-Z shoppers who are sensitive to the industry’s price hikes but also disengaged with how brands speak with them today.

Impersonal in-store experiences are out of step with Gen-Z consumers raised on YouTube and TikTok, and who shop vintage in greater numbers than older generations.

This first generation of digital native consumers also challenge brands to make their marketing entertaining, rather than offer up polished, aspirational imagery.

Original language	American English
Publisher	The Newscasters' Studio
Media of output	Online
Size	00:13:59
State	Published - Sep 15 2025

Access to Document

https://thenewscasters.com/podcast/navigating-the-new-luxury-landscape-how-brands-can-re-engage-with-gen-z/

Cite this

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