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Retail Matters Podcast: Red Carpet Royalty: Can Emerging Designers Claim Their Spot on the Oscars Red Carpet?

Research output: Non-textual formDigital or Visual Products

Abstract

Red carpet dressing can help young brands to grow awareness and buzz.

Post pandemic, big luxury brands have funneled more money into the red carpet — creating splashy custom dresses, digging into the archives and inking exclusive (and expensive) celebrity contracts — that make it harder for emerging brands to stand out.

Many emerging designers are either pulling back, or prioritizing strategic relationships, lesser carpets and other events.
Original languageAmerican English
PublisherThe Newscasters' Studio
Media of outputOnline
Size00:18:28
StatePublished - Mar 2 2025

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