Retail Matters Podcast: Take Me Out to the Ballgame: Fashion Brands Are Capitalizing on Baseball’s Biggest World Series in Decades

Creative fashion brands are rushing to make the most of the rare opportunity where a Major League Baseball event transcends into mainstream pop culture.

Opportunities for official collaborations are complicated by the red tape that comes with league and team approvals, but even brands without licenses are finding creative ways to get involved.

Although baseball hasn’t had the same fashion appeal as sports like basketball, this World Series sees more brands paying attention and should provide opportunities for months to come.