Retail Matters Podcast: Urban Outfitters Admits it’s Out of Touch with Gen Z, Plans Bold Game-Changing Comeback

Andrew Burnstine

Retail Matters Podcast: Urban Outfitters Admits it’s Out of Touch with Gen Z, Plans Bold Game-Changing Comeback

Andrew Burnstine (Host)

Research output: Non-textual form › Digital or Visual Products

Abstract

Selling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way.

During its most recent earnings call, the company candidly admitted it didn’t know how to market to the demographic that made it a household name — young people. Urban Outfitters is now staging a turnaround, with the ambition of finding the success of rivals like Abercrombie & Fitch.

Among its mistakes, the brand acknowledged missing the “rapid and seismic shifts” between millennials and Gen Z during the global pandemic.

Original language	American English
Publisher	The Newscasters' Studio
Media of output	Online
Size	00:19:24
State	Published - Oct 12 2024

Access to Document

https://thenewscasters.com/podcast/urban-outfitters-admits-its-out-of-touch-with-gen-z-plans-bold-game-changing-comeback/

Cite this

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