| Original language | American English |
|---|---|
| Journal | AMA Marketing & Public Policy Academic Conference Proceedings 2018 |
| Volume | 28 |
| State | Published - Jun 2018 |
| Externally published | Yes |
The Awesomeness of Awe: The Role of Awe in Pro-Environmental Purchasing Behaviors and Sustainable Consumption
- Begum Kaplan-Oz*
- , Easwar S. Iyer
*Corresponding author for this work
Research output: Contribution to journal › Meeting abstract › peer-review