The Impact of Artificial Intelligence on Fashion and Retail Efficiency: A Strategic Analysis

Andrew Burnstine; R.G. Ghattas

The Impact of Artificial Intelligence on Fashion and Retail Efficiency: A Strategic Analysis

Research output: Contribution to conference › Paper

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Abstract

Artificial Intelligence (AI) is revolutionizing the fashion and retail industry by driving efficiency, enhancing consumer engagement, and redefining supply chain management. Through the integration of advanced automation, predictive analytics, and personalized marketing strategies, AI has enabled retailers to streamline operations, refine inventory management, and anticipate consumer preferences. This paper provides an extensive analysis of AI’s transformative effects on the fashion and retail sectors with a particular focus on automation, predictive analytics, personalized marketing, and supply chain optimization. In addition to demonstrating AI’s potential to boost productivity and profitability, the study addresses significant challenges associated with AI implementation—such as ethical concerns, regulatory frameworks, and shifts in the labor market. Case studies of leading retailers including Zara, Sephora, and Amazon are examined to explore both the tangible benefits and the inherent challenges of integrating AI technologies. The discussion further emphasizes future directions in the industry, underscoring the need for responsible AI adoption, comprehensive workforce reskilling, and strategic policymaking to foster sustainable growth (Acemoglu & Restrepo, 2020; Brynjolfsson & McAfee, 2017; European Commission, 2023; McKinsey & Company, 2023; OECD, 2022).

Original language	American English
State	Published - Mar 21 2025
Event	Academy of Business Research (ABR) Spring 2025 Conference - Renaissance Per Marquette, New Orleans, United States Duration: Mar 19 2025 → Mar 21 2025

Conference

Conference	Academy of Business Research (ABR) Spring 2025 Conference
Abbreviated title	ABR2025
Country/Territory	United States
City	New Orleans
Period	3/19/25 → 3/21/25

Bibliographical note

Dr. Burnstine served as session chair for this presentation.

Won Best Paper Award.

Keywords

Best Paper Award

Organization custom fields

Organization is International

Access to Document

The Role of Artificial Intelligence in Transforming Fashion Retail [Presentation]Final published version, 880 KB
ABR Best Paper Award Certificate NOLA 2025

http://spiral.lynn.edu/facpubs/2018

1 Conference contribution

The Impact of Artificial Intelligence on Fashion and Retail Efficiency: A Strategic Analysis
Burnstine, A. & Ghattas, R. G., 2025, Proceedings for the Academy of Business Research Spring 2025 Conference. Academy of Business Research, p. 105 1 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Cite this

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abstract = "Artificial Intelligence (AI) is revolutionizing the fashion and retail industry by driving efficiency, enhancing consumer engagement, and redefining supply chain management. Through the integration of advanced automation, predictive analytics, and personalized marketing strategies, AI has enabled retailers to streamline operations, refine inventory management, and anticipate consumer preferences. This paper provides an extensive analysis of AI{\textquoteright}s transformative effects on the fashion and retail sectors with a particular focus on automation, predictive analytics, personalized marketing, and supply chain optimization. In addition to demonstrating AI{\textquoteright}s potential to boost productivity and profitability, the study addresses significant challenges associated with AI implementation—such as ethical concerns, regulatory frameworks, and shifts in the labor market. Case studies of leading retailers including Zara, Sephora, and Amazon are examined to explore both the tangible benefits and the inherent challenges of integrating AI technologies. The discussion further emphasizes future directions in the industry, underscoring the need for responsible AI adoption, comprehensive workforce reskilling, and strategic policymaking to foster sustainable growth (Acemoglu & Restrepo, 2020; Brynjolfsson & McAfee, 2017; European Commission, 2023; McKinsey & Company, 2023; OECD, 2022).",

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AB - Artificial Intelligence (AI) is revolutionizing the fashion and retail industry by driving efficiency, enhancing consumer engagement, and redefining supply chain management. Through the integration of advanced automation, predictive analytics, and personalized marketing strategies, AI has enabled retailers to streamline operations, refine inventory management, and anticipate consumer preferences. This paper provides an extensive analysis of AI’s transformative effects on the fashion and retail sectors with a particular focus on automation, predictive analytics, personalized marketing, and supply chain optimization. In addition to demonstrating AI’s potential to boost productivity and profitability, the study addresses significant challenges associated with AI implementation—such as ethical concerns, regulatory frameworks, and shifts in the labor market. Case studies of leading retailers including Zara, Sephora, and Amazon are examined to explore both the tangible benefits and the inherent challenges of integrating AI technologies. The discussion further emphasizes future directions in the industry, underscoring the need for responsible AI adoption, comprehensive workforce reskilling, and strategic policymaking to foster sustainable growth (Acemoglu & Restrepo, 2020; Brynjolfsson & McAfee, 2017; European Commission, 2023; McKinsey & Company, 2023; OECD, 2022).

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