TY - JOUR
T1 - The Role of Artificial Intelligence in Transforming Physical and Online Fashion Retail: Enhancing Experiences, Driving Sustainability, and Fostering Innovation
AU - Burnstine, Andrew
PY - 2025/3/3
Y1 - 2025/3/3
N2 - This study explores the transformative role of artificial intelligence (AI) in revolutionizing the fashion industry, with a focus on enhancing consumer experiences, promoting sustainability, and driving innovation in retail. It examines AI applications in personalized recommendations, virtual try-ons, and supply chain optimization, while also addressing societal implications. Sustainability is a central theme, highlighting how AI minimizes overproduction, enables circular fashion, and encourages conscious consumerism. Case studies, such as Nike’s AI-powered retail stores and Lynn University’s Surreal Fashion Show, demonstrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from reports by The Business of Fashion and McKinsey & Company, emphasizing the trends and challenges influencing AI’s integration into the future of fashion retail.
AB - This study explores the transformative role of artificial intelligence (AI) in revolutionizing the fashion industry, with a focus on enhancing consumer experiences, promoting sustainability, and driving innovation in retail. It examines AI applications in personalized recommendations, virtual try-ons, and supply chain optimization, while also addressing societal implications. Sustainability is a central theme, highlighting how AI minimizes overproduction, enables circular fashion, and encourages conscious consumerism. Case studies, such as Nike’s AI-powered retail stores and Lynn University’s Surreal Fashion Show, demonstrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from reports by The Business of Fashion and McKinsey & Company, emphasizing the trends and challenges influencing AI’s integration into the future of fashion retail.
U2 - 10.5539/ijbm.v20n2p144
DO - 10.5539/ijbm.v20n2p144
M3 - Article
SN - 1833-3850
VL - 20
SP - 144
EP - 151
JO - International Journal of Business and Management (IJBM)
JF - International Journal of Business and Management (IJBM)
IS - 2
ER -