Abstract
This study explores the transformative role of artificial intelligence (AI) in revolutionizing the fashion industry, with a focus on enhancing consumer experiences, promoting sustainability, and driving innovation in retail. It examines AI applications in personalized recommendations, virtual try-ons, and supply chain optimization, while also addressing societal implications. Sustainability is a central theme, highlighting how AI minimizes overproduction, enables circular fashion, and encourages conscious consumerism. Case studies, such as Nike’s AI-powered retail stores and Lynn University’s Surreal Fashion Show, demonstrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from reports by The Business of Fashion and McKinsey & Company, emphasizing the trends and challenges influencing AI’s integration into the future of fashion retail.
| Original language | American English |
|---|---|
| Pages (from-to) | 144-151 |
| Number of pages | 8 |
| Journal | International Journal of Business and Management (IJBM) |
| Volume | 20 |
| Issue number | 2 |
| DOIs | |
| State | Published - Mar 3 2025 |
Organization custom fields
- AI-Related Research & Scholarship
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